I increase organic traffic and build websites

The order was aimed, among other things, particularly at improving positions in the SERP. The basis is a connection to at least essential SEO tools such as Google Search Console or Google Analytics. As soon as I agree with the client on cooperation focused on SEO, I will connect the website or e-shop to other SEO tools such as Semrush, Ahrefs, or Collabim. I will also analyze the website using the Screaming Frog tool. This will give me a lot of data on how the site is currently doing. I also recommended to the client the creation of a classification analysis of keywords, or at least an orientation analysis, thanks to which we would find out which keywords to aim for when creating SEO texts and editing already existing texts.

The original website was created on the WordPress editorial system. The website was very neglected, as many plugins were installed in the administration that was not at all important for the operation of the website (they were not used) and also plugins that were inactive. Among the active plugins, there was also one that was very old, i.e., it had not been updated for several years, which broke the entire website's appearance.

I designed several templates for the client to choose from. I first created backups of the original site and started building a new site. The original website was still functional the entire time.

I adapted the template to the client's needs. It was, of course, the color of the website, but also various special functions, which I solved by installing adequate plugins.

Finally, I enabled HTTPS, as the original site ran on an insecure HTTP site.

E-shop with tens of thousands of products and dozens of different categories. There was almost no text in the categories, which is very important for search engines to know what the page is all about.

I created unique SEO texts/labels for each category that bears fruit. Before writing texts, I always recommend creating a classification analysis of keywords, or an orientation analysis of keywords, so that I know what key phrases to aim for. It is necessary to write for both users and robots.

Within a few months, the e-shop rose from 60+ positions to the first to fifth positions for specific phrases, with around 5,000 searches per month. Great.

When moving the e-shop to another e-shop solution, it is necessary to pay as much attention as possible to the URL analysis and possibly subsequent redirection or adequate import of pages or other data.

I also recommend having some data from Google Search Console before the conversion to see how your site was doing before and after the conversion.

I often hear clients do not want to lose their current positions in the search results through the conversion. No one can guarantee that there will be no loss of positions in the transfer. The risk can be minimized, but the more significant the site you have, the more complicated it will be.

Once you have completed the conversion, you can monitor in Google Search Console whether there is an increase in the URL of pages with a status code of 404 (page not found) and then correct them (adequately redirect if they were not intercepted already during the move).